Ideally the activity will have more than one of the 4/5 C elements present - collaboration; conversation; community; content creation; crowd sourcing.
So,
D-Direction. What is the goal? Without a Mission Statement up-front it would be all too easy to get side-tracked, lost, overwhelmed.
B-Blog is not too bad, it allows information to pass both ways, with feed-back; could be utilised for 'slow' virtual reference; allowing a subject to be developed over time.
F-Facebook is obvious. Interactive, multi-platforms, and popular, an easy sell, familiar, desirable.
P-Pod-casting is more a one-way affair, unless it the public are able to upload their own - reviews for example, which could be aggregated by subject or title - What should my child of 10 read? to King Lear. Otherwise worhtwhile as it is accessable via Ipods and mobile phones, which are ubiquitous, and very used.
That's 4, counting never was a strong point.
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